PRIVACY POLICY

1. Information You Provide

Depending on how you interact with us, we may collect information such as:

• Name, billing address, shipping or service address, email address, telephone number, and other contact information.
• Order details, products or services purchased, transaction history, returns, refunds, exchanges, and customer-service records.
• Account credentials, preferences, wish lists, saved settings, or loyalty information, if offered.
• Payment-related and billing information necessary to process transactions.
• Information submitted through forms, reviews, surveys, promotions, support requests, employment applications, or other voluntary interactions.
• Information needed to deliver or customize a service, digital product, subscription, or other purchased offering.

2. Payment Information

Payment information may be collected and processed by payment processors, acquiring banks, gateways, digital-wallet providers, card networks, or other authorized service providers. Depending on the technology used, the Merchant may not directly receive or store complete payment card account information. Paymentrelated information may be used to authorize purchases, process transactions, prevent fraud, resolve disputes, issue credits or refunds, and comply with payment-processing and legal obligations.

3. Information Collected Automatically

When you use our website or digital services, certain information may be collected automatically, including Internet Protocol address, browser type, device identifiers, operating system, referring URLs, pages viewed, date and time of access, approximate location derived from network information, interactions with website features, and cookie or similar technology identifiers.

4. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, logs, analytics tools, or similar technologies to operate the website, maintain sessions, remember preferences, understand website usage, measure performance, improve customer experience, support fraud prevention, and conduct advertising or marketing where permitted. Browser or device settings may allow users to block or delete certain technologies, although doing so may affect website functionality.

5. How We Use Information

We may use personal information to:

• Process orders, payments, shipping, delivery, digital fulfillment, and service delivery.
• Create and administer customer accounts, subscriptions, memberships, or other services.
• Communicate about orders, shipments, appointments, service status, cancellations, returns, refunds, security, or support.
• Authenticate users, detect fraud, investigate misuse, and maintain website and transaction security.
• Operate, maintain, personalize, analyze, troubleshoot, and improve the website, products, services, and customer experience.
• Administer promotions, reviews, loyalty programs, surveys, or other customer programs, if offered.
• Send marketing communications where permitted by law and consistent with applicable customer choices.
• Comply with legal, regulatory, tax, accounting, contractual, insurance, payment-processing, and recordkeeping obligations.

6. How We Share Information

We may disclose information to service providers and business partners that perform functions on our behalf or support transactions, including payment processors, acquiring banks, fraud-prevention providers, hosting providers, e-commerce platforms, shipping carriers, fulfillment centers, delivery providers, digital-delivery services, customer-support providers, communications providers, analytics providers, advertising providers, professional advisers, insurers, and other technology or business-service providers. These parties may receive information reasonably necessary to perform their services.

7. Legal and Business Disclosures

We may disclose information where reasonably necessary to comply with law, subpoenas, court orders, governmental requests, payment-network rules, or legal process; investigate fraud or unlawful activity; protect customers, employees, the Merchant, or others; enforce agreements or policies; protect rights or property; or evaluate or complete a merger, financing, sale, acquisition, restructuring, or other business transaction.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, loss, or disclosure. No method of Internet transmission, electronic storage, or security control can be guaranteed to be completely secure.

9. Data Retention

We retain information for as long as reasonably necessary for transaction processing, fulfillment, customer service, returns and disputes, fraud prevention, accounting, tax, legal, contractual, security, and other legitimate business purposes. Retention periods vary based on the information involved and applicable requirements.

10. Children’s Privacy

Our website and e-commerce services are not directed to children under 13, and we do not knowingly seek to collect personal information directly from children under 13 without appropriate authorization. If we learn that information has been collected from a child in violation of applicable law, we will take reasonable steps to address it as required.

11. Privacy Rights and Requests

Depending on where you reside, applicable privacy law may provide rights concerning access to, correction of, deletion of, portability of, or information about certain personal information; rights to limit or opt out of certain uses or disclosures; or other statutory choices. Not all rights apply in every jurisdiction, and legal exceptions may apply. Requests may be submitted using the contact information below. We may take reasonable steps to verify identity and authority before responding.

12. Marketing Choices

Where permitted by law, customers may receive marketing emails, text messages, or other promotional communications. Customers may use the unsubscribe or opt-out instructions provided in the applicable communication. Transactional or service communications concerning orders, payments, accounts, security, refunds, or other requested services may continue even after a customer opts out of promotional communications.

13. Third-Party Websites and Services

Our website may link to or integrate with third-party websites or services. Those parties maintain their own privacy practices, and this Privacy Policy does not control information they collect independently. Customers should review the privacy notices of third-party services they choose to use.

14. State, National and International Privacy Requirements

Privacy laws differ by jurisdiction. We may provide supplemental notices, consumer-rights disclosures, optout mechanisms, cookie controls, or other information where required by the law applicable to a particular customer, transaction, or business activity. Nothing in this policy limits rights provided by applicable law.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our technology, business practices, services, or legal obligations. The current version will be posted with an updated Effective Date.

16. Contact Us About Privacy

Questions or privacy-related requests may be directed to 72 EXPRESS INC. at 9507 GRANITE RIDGE LANE, WEST PALM BEACH, FL 33411, 561-233-9888, or ACCOUNTING@72EXPRESS.COM.